Internet Advertising Solution versus Conventional Advertising

Posted in Business, Internet, Marketing with tags , , , , , on October 28, 2009 by Paul Conant

Low Cost Internet Advertising Solution versus Conventional Advertising – Since the early 90’s, the internet has become known as a medium for advertising.  It has also been preferred by consumers and businessmen in public shopping and business dealings.  Unlike any other media, like television, radio and print, internet advertising solutions with its low cost has become widely used.  We get pulled into believing that we need to be online and that’s the future of marketing. Although I do believe in the online venue, I also believe you need a balance of online and offline marketing.  Before I discuss that I want to share some information on the considerable growth in figures of internet users. Because of the inexpensive internet advertising solutions, it has more capability for multimedia subject matter. It could capture texts, images, video and audio. The advertisers could produce logos, moving banners, animated and 3d imagery. With these in hand, advertisers mix these forms to produce successful and low cost internet advertising solutions.

Not only does an affordable internet advertising solution serve as a communication station, it also assists in an effortless system for transaction and distribution.  This is the only medium that could help people do business within a short period of time.

With just one click and a money-saving internet advertising solution, shoppers could get all the information they need by visiting any web site. The businessman could obtain the services he needs. The company is happy doing business with their clients. The clients are happy doing business in the comfort of their homes.

Unlike meeting in person, wherein time and money could be wasted, the low cost internet advertising solutions benefits the company in which the services and products are receiving sales. Plus, it also benefits the consumers who receive comfort and satisfaction guaranteed.

Inexpensive internet advertising solutions are able to lead other advertising medium because they were developed to be interactive.  When a consumer reads and clicks on a web advertisement, it is easier and more convenient to respond or inquire with e-mail and business reply cards. Unlike other advertisings, low cost internet advertising solutions’ ability to answer feed backs in real time enables the companies to reply, resolves complaints and answer inquiries.

Internet advertising solutions provide a low cost and effective resolution for attracting targeted, high quality customers.  This low cost internet advertising solution also provides web site publishers with a prospect to generate advertising revenue from their unsold marketing inventory.

Conventional advertising could never be replaced. However, because of developments in the technology, people prefer their services online. With low cost internet advertising solutions present, the consumers, companies, advertisers and even the common people’s lives have been given a deserving contentment.

To discuss your businesses marketing strategy and see what works best for your situation call me at 203-808-1986 or visit me online at


Flickr is now on GiZoom’s Blog

Posted in Business with tags , on October 12, 2009 by Paul Conant

This is a test post from flickr, a fancy photo sharing thing. Figure I might as well see if it works!! Stay tuned I have some posts coming your way! In the mean time visit to learn a little about me.

The Customer IS NOT Always Right!

Posted in Self Help with tags , , , , on October 6, 2009 by Paul Conant

The Customer is NOT always right! Today, I stand in front of you and commit the ultimate in business heresy by asserting that, the customer is NOT always right. While speakers and consultants have made millions by saying your customer is your business and without the customer there is no business! Or they will tell you that if the service is not good enough, then the customer seeks out better service somewhere else. All of these truths have very little to do with whether or not the customer is always right, sometimes right, or never right!

The statement “The Customer is NOT always right!” is much deeper than servicing the customer. It is more about the small number of jerks who might find their way to your door and then they try to get “something for nothing” by complaining and making up stories! Maybe he or she wants to use every policy to their favor, to take advantage of you, and if you don’t do as they say they will tell all of their friends or call your boss or his boss until they get what they want. Meanwhile, everyone who knows them probably knows that they are a jerk, so maybe the threat is no big deal.

It took me a long while to grasp that many stupid people proudly identify themselves whenever they feel it necessary. In most cases they unconsciously self select themselves to a cause or unforeseen right that they feel they are entitled to. Individuals that have wisdom and judgment feel no need to identify themselves because they exhibit control & decorum. I want to acknowledge the later! Ignorance usually prevails and the idiots make all of the noise, while the people who exercise some self control are often over looked.

So when someone shoots out the old tired (nearly ridiculous) phrase “The Customer is Always Right” I cringe! Nothing could be further from the truth! Customers that have legitimate needs and concerns are always right, as long as they have a valid complaint or concern, and they voice it in a mature and dignified way. Those loud mouthed, fouled tongued, closed mined people, and those “blow hards” with self control issues, and those morons who have border line psychiatric problems, are never right! Never!

Beware of these buffoons, though, because they are everywhere. You can see them in the super market, hear their horns in the car behind you, hear their loud obnoxious voices at an office, and if you are unfortunate enough to be in a hospital bed, to make matters worse, you may possibly have an idiot laying in the bed next you. Don’t get me wrong we all have stupid in us, from time to time, but hopefully most adults only experience “something slipping out,” every once in a great while!

Today’s society is filled with what I like to call “Unconscious Incompetents.” There are many of them around these days! I worry about my children and yours! When my daughters make a mistake or they begin to act up, they feel bad and they tell me they are sorry or it was an accident. An accident? I love that one! No, this was no accident it was a control issue. They wanted something…they couldn’t have it…so they lost control. As a parent it’s up to me to make them understand that they can lose control. I in return can loose control and beat them. This would only prove one thing, that it’s OK for an adult to lose control. Life is a vicious cycle. So instead, I choose to sit them down and explain why what they did was wrong, and how in the future, they will lose items that they like if they choose to lose control again. This is a slow process! I hope they look back at it as a learning experience. My point is this; children that are allowed to lose control and its acceptable by their parents, will grow up to be these moronic adults that lose control and they see no problem with it.

I was listening to a newscaster on the radio a few weeks back. He was explaining that someone fell off a cruise ship into the ocean and summed it up as an accident. Really?  An accident? How does one start heading down the path to such an accident? Hmmm…let me think…the person might have been drinking then fell off the ship. Was this customer right? No accident…just a series of stupid events followed by falling off of a cruise ship. I have been on a cruise ship and I have no idea how you can accidentally fall off the ship. I would love to understand it better.

When I watch TV, I see these people whine about losing their houses, their fortunes, their businesses and so forth. These idiots blame George Bush, Bernie Madoff, The Economy, Mortgage Brokers, Republicans, Democrats, the Media, et cetera, for their misfortunes. The bottom line is that we have only ourselves to blame. Sure some problems are unavoidable. They seem to find us out of the blue. That’s life!  I think of it like this; the bigger the problem, the better & stronger I feel when I solve it!  Problems aren’t without a lot of pain. People will die, people will suffer, you may suffer, and there will be times when you wish you were dead.  Please don’t whine, don’t take it out on others, just be strong, smile & move on! If you feel slighted don’t lose control. Discuss!

When you discuss a problem with someone and the other person doesn’t “get it” and there is no chance that they ever will, you have to understand that you are not alone. Someone once said “you can’t argue with ignorance.” This is a very true statement. I would ask why would you want to argue with an ignorant person? Why would you let it get to the argue stage? Would you ask someone in a wheelchair to get up and walk? Then why ask someone who is incapable of reasoning and understanding? The only thing that can happen is that you will get frustrated, and I say “shame on you!”

So where did the old mantra “The Customer is Always Right” come from? Research has shown that two companies used this silly slogan, in their advertising to woo customers. The first company was Marshall Field’s department store, (established in the late 19th century). The store was an icon in Chicago until in 2006 when it was bought by Macy’s. The other was Mr. Harry Gordon Selfridge, the founder of London’s Selfridges Store, who was born in Wisconsin. Mr. Selfridge worked for Field’s from 1879 to 1901. I guess he had a career with them for 22 years, while giving the occasional idiot customer the benefit if the doubt!

If you are in business, you obviously want to be fair, and take care of problems that your customers will occasionally have. You also want to make sure that no one treats you as a door mat, and walks all over you. If you know a customer is blatantly trying to rip you off, it might be a better idea to stand up to them and not let them get away with it. At the Walt Disney Company, they have a backstage saying, “Our guests may not always be right, but they will always be our guests!”

What You Need To Know About Advertising On The Internet

Posted in Business with tags , , , , , on October 4, 2009 by Paul Conant – Ever since the advent of Internet, advertising on the World Wide Web has been very popular. Many corporations, companies and business have taken advantage of this and you can see ads on any web pages you visit. Consumer can go to any search engine and type the keyword relating to what they are looking for and hit search and they will be provided with a huge list from which they can select. This is a very cost effective
and time saving method of advertising. It has become really easy for any business to have a personalized website by which they can advertise, directly interact with the customer; provide details about their product and services.

Regular newsletters, offers, discounts can be pasted on site to increase the interest of the website visitors. Since it’s easy to reach any kind of audience concerning any kind of business, the possibility of misuse is always there. Based on this Internet advertising is classified into two kinds of advertisement, legal online advertising and illegal online advertising. Legal online advertising includes online advertising directories, search engine advertising, e-mail advertising, and desktop advertising. Illegal advertising is more commonly know as spamming. This is usually done by altering some system settings with the help of external applications after which pop-ups are sent to a particular network or computer. The external applications are known as adware or spyware. Some of these are really harmful, the most famous being Trojans, which are very hard to uninstall and remove from the system.

With the increase in technology, special effects are being used to make advertisement more interesting. Vivid colors, good page layout and lots of imagination is involved. Typically Adobe Flash is used to design advertisements these days. Depending on the technology being used to design advertisements can be classified into various categories. Banner ads are animations displayed on the website usually created in HTML or Eudora. There is a range of type and sizes of the ads.

Trick banner ads are banner ads that have an extra functionality of dialog boxes and buttons and are displayed as an alert or error message. A pop-up is an advertisement displayed in a new window that covers up the active web page. A pop-under advertisement opens in another window that is under the active web page and can be seen after the present window is either closed or minimized. Interstitial ads are those that are displayed before directing over to the desired page.

Wallpaper ads form the background of the web page. The ads that float on the screen are known as a floating ad. Polite ads download on a low pace without interrupting the normal functioning of the website. An ad that enlarges and changes the contents of the page being displayed is known as expanding ad. Advertisements which are displayed in a video form on a website is known as a video ad.

 There are many ways by which advertising slots can be purchased on Internet like CPM, CPV, CPC, CPA, CPL and CPO. CPM or cost per mil means that the advertiser is meant to pay for a particular number of people to whom the advertisement will be exposed. CPV or cost per visitor means that the advertiser is meant to pay for the people to whom the advertisement was delivered. CPC or cost per click means paying for the number of clicks made on the advertisement by the visitors.

Although the advertisement is put up on the website, the amount is paid only after the visitor clicks on the URL of the advertisement. CPA or cost per action means that the advertisement publisher bares all the charges of advertisement, but he gets paid only if the visitor clicks on the advertisement and purchases a product or signs-up for a service. CPL or cost per lead is similar to CPA, only that the visitor doesn’t  have to necessarily buy anything; he or she can simply apply to get regular newsletters and special offers. 

CPO or cost per order is where the advertiser pays each time an order is placed. Online advertisements cannot  only be used to promote a product or service but in fact they can be used for purposes like promoting charity and spreading education. Looking for what is right for you and your business? Call at 203-808-1986

Learn Everything You Need To Know About Writing A Good Headline, That Captures Your Readers Attention and Draws Them In

Posted in Business with tags , , , , , , on October 2, 2009 by Paul Conant – There is no denying the fact that the success of an advertisement lies mostly in the headline. Content definitely matters but if a reader / potential buyer is going to get to the content you
first need to draw them in. The headline should attract the reader and make him or her read the
rest of the advertisement. The headline should not only be catchy and various key points should
be embedded when deciding on the headline for the ad.

The headline should catch attention of the eye at the first glance that sends a signal to the brain so that the reader immediately thinks, “Yeah this is important to me”. Words in headlines should act as tags for the advertisement. It should lead into the content that follows. If a company is selling furniture,
the headline of their advertisement should be something like this ‘Want A New Look In Your Home? Learn Why Our Furniture Last Longer and is Better Built, and Will Actually Save You Money Over Discount Furniture Stores’. This headline will attract the right customers who are on a look out for durable furniture as well as low cost furniture. If the customers to be reached belong to a category that are interested in decorating their house with beautiful furniture and aren’t concerned about the price to get the right look, then the headline can be ‘What You Need To Know About Buying Oriental Furniture Before Making Costly Mistakes Most People Make’. This alerts the potential buyer to a problem they didn’t know exists. Thus will make them read on.

Anything other than the prospects should not be included in the headline. If both men and women
can use a product, both of them should be referred to in the title, missing out even one
of the category is like losing a huge number of potential customers. The title should be instant product seller. According to research, five times more readers read just the headline when compared to those who read the complete advertisement. So the investment is of no use, if the title isn’t good enough to sell the product. There can be a possibility that the content of the ad isn’t strong enough. All the harm can be undone by having a powerful headline. The headline should be centered on the product/service and not the company that is selling the product. The customer’s interest should be reflected and he should feel that he is directly addressed. Start with ‘you’ and not ‘we’.

So if the client specified on mentioning the company’s name, don’t start the sentence with it.
For example, instead of writing ‘Tylenol – solution for severe cold ’, write ‘Got a severe cold? Try Tylenol’. When branding a product never forget to mention the name of the product in the headline. The product name should be of top priority. Always give a snapshot of the benefits of the product; this should be given in the headline. Touch hot buttons! Think like your prospect, what is it that they like or dislike about shopping or searching for your type of product or service? This is an important quality of a well-phrased headline. The customers look out for advantages when he or she thinks of buying a product. Keywords like whiter teeth, nutritious cereals, or miraculous growth should be incorporated in the title. Also remember that nobody likes to lose money! So mention the fact that you will show them how not to get ripped off or how to save using your product.

If putting together all these factors have made the headline long, it should be remembered to write the product advantages in bold. If a visual is placed in the advertisement, it will be a good complement. As a picture speak thousand words. But care should be taken that the headline should say some part of the story and the visual should say the rest. Don’t repeat the headline or the picture.
Too much of cleverness should not be applied to design a headline. There are nearly five hundred advertisements in a local newspaper on weekends. A regular reader reads the headings of all of them. He or she will be able to classify between a false heading and a genuine heading. No false promises or information should be included in the headline. Overly smart headlines are good for award competitions, but don’t really work with the savvy customers. The headline should give out a positive feeling to the reader. Negativity should be totally excluded as it not only creates a negative impression but the mind will also be not receptive friendly. It sometimes confuses the mind and it interprets a negative meaning of the message being delivered. Confidence should be reflected in the headline. Don’t include any doubtful words like if, and , but. Conditional phrases are a strict no. The sentence should be in present tense, instead of past or future. The simple equation in your marketing is this:
Interrupt your prospect out of his/hers inactive state of mind with an issue important as well as relevant to him/her. Find the hot button for your industry! Headlines need not only interrupt but need to engage! I have found that this is easily done when you factor in educating the prospect! Need more information? Contact Paul Conant at or call 203-808-1986. Paul owns a Consulting and Marketing firm called GiZoom that helps small to medium businesses with online and offline marketing strategies as well as business consulting on ROI and overall business issues.

What You Need To Know To Prevent Swine Flu – H1 N1

Posted in Business with tags , , , , on September 24, 2009 by Paul Conant

Majority of the readers in any search engine are looking of anything under the sun. They are looking about animation, love, pornography, showbiz, politics, cartoons, masquerade, games, cards, download materials, travel and leisure, heartache, etc. They are more familiar of the mentioned topics, but are they aware of the recent pandemics that outbreaks the world? What? The pandemics! What? The H1N1 / Swine Flu! Swine or pigs, then Flu means respiratory infections.

So, a simple man will ask: “Am I interested with the Swine Flu outbreak? There’s no flu-like symptoms in my community, even I, dont have the swine flu, we don’t have pigs in our community, why should we afraid of the swine flu? Why should I know about that? Should I know to prevent the swine flu?”

The answer is: “Even if, there’s no swine flu in your community, you must know how to prevent the spread of the virus.” This article, will teach you the basic steps on how to prevent the H1N1 / Swine Flu virus in a very simplest way.

First, washing our hands frequently using any germicidal soap with water can help us prevent with the spreading virus especially if we suspected someone. If you don’t have available germicidal soap in the area, you can use alcohol-based hand sanitizer. If you are using soap or hand sanitizer, you must follow this steps: connect your two palms facing each other, rub them horizontally, vertically then squeeze each other throughout your fingers. Do it for five to six times a day.

Secondly, you must cover your nose with a tissue paper before you deliver a cough and sneeze especially if you are talking to somebody else. Throw your tissue in the trash can after you use it, so that transfer of the virus coming from your respiratory will be avoided.

Third, if you are not feeling well avoid going out to your friends, playground, schools and offices, Until you feel better. You must stay in your house and quarantine yourself for three to four days. This will help so you don’t put others at risk.

Fourth, avoid hugging or kissing at any public occasions instead gesture your hands and smile at each other until the H1N1 /Swine Flu Outbreak diminish.

Fifth, if you suspect you have a possible flu-like virus, you better report to your nearest Health facility in the community for proper diagnostic. (Note: if you suffered fever, sore throat and cough for more than two days, don’t hesitate to go to your doctor, its better to check as early as possible).

Sixth, there are a number of things that you can do in preparing yourself and those around you for a flu pandemic. It is important to think of it as a challenge that you might face, particularly if a pandemic is severe. If you own a business think of staff and maybe relax your office policies on call outs.

Seventh, for assurance in planning for the impact of a H1N1 / Swine Flu virus on you, your family and your business, go to your Doctor for more information about H1N1 / Swine flu. Or ask your workplace for information on their plans to address a Flu pandemic flu out break. Aside from your own Swine Flu prevention, there are some government agencies such as the Department of Health, Department of Education and the Department of National Defense to help us strengthen our immune system and detect a possible H1N1 / Swine Flu in our community. Planning and preparation can be lessened the effects of a pandemic if do it ahead of time.

Pros and Cons of Starting a Business

Posted in Business with tags , , , , on September 19, 2009 by Paul Conant

Are you interested in starting your own small business? If you are, you may already have your mind made up. If you are still toying with the idea of starting your own small business, you may be wondering whether or not your dream is one that should stay a dream or one that could actually become a profitable reality.

To get a good idea as to whether or not you should start a small business, you may want to examine the pros and cons of doing so. These pros and cons may help make it easier for you to decide whether or not a small business is right for you. A few of the most important small business pros and cons are touched on below.

Perhaps, the biggest pro or plus side to starting your own small business is the fact that you will be achieving a dream of yours. There are many individuals who have a dream to start their own business, but many rarely end up doing so. One of the reasons for that is fear. Many are afraid of failure. Yes, you and your small business venture may fail, but many say the ride was worth taking, no matter how good or bad the outcome turned out to be.

Another pro or plus side to starting your own small business is type of businesses that you could start. For instance, did you know that you could open up your craft store, run a payroll processing company, start a dog grooming salon, or start your own hair salon? When it comes to starting your own small business, you will find that the possibilities are literally endless.

In connection with the types of businesses that you can start, did you also know that those businesses can be run in different ways? For instance, if you are interested in opening up a dog grooming salon or even a hair salon, did you know that you could rent your own commercial building space or even run the business out of your home for a while? Also, depending on the type of business you run, you may even be able to have an online store. In fact, it is not uncommon for many small business owners, who sell products, to have storefront retail stores, as well as online retail stores. Once again, the possibilities are basically endless.

Although there a number of pros or plus sides to starting your own small business, you will also find that there a number of downsides or cons to doing so as well. One of those downsides is the fact that there are not really any guarantees. Sometimes even the best small business plans fail. There a lot of factors that go into determining whether or not a business can be a profitable one, like the ability to reach the targeted market, start up costs, monthly expenses, and location. While there are steps that you can take to help improve your chances of success, there are still no guarantees.

Another one of the cons or downsides to starting a small business is the start up money needed. Yes, there are some businesses that have smaller start up costs than others, but almost all small businesses do have startup costs. The good news though is that if you don’t have the required funds, you may be able to obtain financing for your small business project. The only thing is that you need to have good credit to do so. So, if your credit currently isn’t in good standing, you may want to think about working on it now. The sooner you get your credit repaired, if it needs to be, the sooner, you can start opening up your small business.

The above mentioned pros and cons are just a few of the many associated with trying to start your own small business. In all honesty, you may want to think about creating your own pros and cons list. If the pros outweigh the cons, starting your own small business may be something that you should look into doing.

For more information or if your in need of Consulting contact Paul Conant at 203-808-1986 or online at